“I remain deeply skeptical about buying shares when the market is booming. But that's me. I can be wrong on this. I am happy to hear success stories 2–4 years from now if buyers can hold through the market cycles. Know what you are buying. Good luck.” - Dr. Usman Isyaku
Dr., you have already said it all with one powerful statement:
“Know what you are buying.”
While buying shares in a booming market may appear risky, sound investment decisions are not based on sentiment alone. When a stock is backed by strong fundamentals, historical performance, and technical indicators, it is entirely possible to enter during a bullish phase and still make meaningful gains.
The stock market is naturally cyclical—it rises and falls over time. Buying the dip is often the best entry point, but waiting endlessly for the “perfect moment” can also lead to missed opportunities. Even when the NGX All-Share Index (NGXASI) is rising, some quality stocks are still undervalued or temporarily declining. Likewise, during bearish periods, certain stocks continue to grow or remain largely unaffected.
This shows that not all stocks move with the market. Some companies—across both high and low market capitalizations—have shown consistent long-term growth regardless of market cycles. That is why proper research is essential.
Looking at 3–5 year performance charts, while the NGX gained about 303% despite periodic downturns, several individual stocks delivered extraordinary returns with only minor dips. Companies such as BUAFOODS, PRESCO, EUNISELL, NCR, MECURE, and GEREGU recorded gains ranging from 1,000% to over 5,300%.
So yes, skepticism is healthy. But history shows that informed, patient, and research-driven investors can still succeed—whether the market is booming or dipping.
In the end, success in the stock market is not about fear of cycles, but about knowledge, discipline, and conviction in what you own.
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